仕事内容●The Manager of Media Analytics will help develop and support the Global Media Insights and Analytics agenda and in the build of the Marketing Accountability Practice (MAP), working with internal and external brand/media partners.
●This role reports to the Global Head of Data and Analytics. The Manager of Media Analytics and Insights will build and drive adoption of a standardized, actionable Digital Marketing KPIs dashboard to help regions action against findings and goals and provide global oversight and transparency into media allocation and ROI.
【主な職務内容】
●Support the office initiatives of achieving a 90% digital media allocation globally by 2025, based on a media maturity roadmap
●Liaison between Global Brand Holders, Regional Media Teams, Media agencies and Global/Regional IT to deliver against media objectives across multiple regions
●Lead the regional adoption of the Media reporting and measurement platform and its integration into Media buying and CRM activities
●Share digital media analytics best practices, apply learnings as real-time diagnostics to optimize performance, and make strategic recommendations to regional media teams
●Develop media modeling frameworks (including Marketing Mix Modeling) that analyze Media Channel impacts, Audience Insights & Competitive SOV, to inform marketing decisions
●Point of contact with digital & analytics agency partners including the offshore Digital Activation Team for dashboard and media analytics initiatives
●Fine tune media campaign management and provide guidance on optimizing media plans with a data-driven and ROI mindset based on attribution modeling
●Implement new datasets that improve CRM/Media targeting ROI
●Accountable for media dashboards quality control and mitigating data issues
経験・資格【Functional Competencies】
・Analytical and problem-solving skills
・Advanced Analytics in Web, CRM, Media, Retail
・Business intelligence tools, i.e. Tableau
・Working knowledge of:
Statistics
Data architecture, structure, engineering and management
Data tech tools including MDM, CDP
Big Data tech such as Hadoop and Spark
Programming languages such as Python, R, SQL
AI & Machine Learning
・Able to visualize data effectively
・Able to communicate complex data insights in a simple, actionable way, and explain complex, technical information in a nontechnical, easy-to-understand way
・Advanced experience with data science toolkits
・Strong mathematical and technical writing skills
・Strong verbal and written communication skills
【Qualification, Education, Experiences etc.】
・Supporting the digital media analytics agenda at agencies/companies/brands with significant global omni-channel presence
・Working across multiple markets and regions in a media advisory role.
・Highly analytical and strategic with market facing experience in developing KPI frameworks, and tracking/measuring the consumer journey touchpoints from awareness to purchase and loyalty - both Online & Offline
・Deep knowledge of digital ecosystem & POV on evolution of the Mar-tech and Ad tech stack
・Strong experience supporting Media/Social analytics with a proven track record in measuring impact of Omni-channel campaigns.
・Extensive knowledge of DMPs, DSPs and cross device marketing platforms to string disparate data sets and providing a 360-degree single view of the customer
・Hands on experience in tag management and implementation across multiple brands and channels
・Significant experience in QA testing and verification across Ad-ops
・Digital marketing native, media-mix modeling proficient, Programmatic and DMP addressable marketing experience
【Others】
・English Expert Level
・Business enterprise knowledge
・Relationship builder; Influencing Others; Change Advocate
・Results-oriented
・Innovation
・Strategic Thinking
勤務地
年収
Recruiting No.
社名
事業内容
【東証プライム上場 老舗光学機器メーカー】 欧米営業部 露光装置、測定装置、測定検査装置の法人営業
【東証プライム上場 グローバルNo.1の技術力を多数保有する総合電機メーカー】 エンタープライズビジネス部門 交通・物流・サービス業領域のマーケティング・プロモーション担当
東証プライム上場 大手鉄鋼メーカー 海外事業部 課長
子どもたちに愛され続け、進化するおもちゃたちが、日本から世界へ、新しい夢と感動を広げています。
「ODMメーカー」として、業界の中で独自の事業展開をしていこうとしています。
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