仕事内容●Job Summary
This company is seeking a highly skilled Digital Customer Engagement Specialist to join their team. This role is essential for understanding the customer journey and user experiences in the digital space, and for developing and enhancing digital channels and solutions for owned, paid, and earned media.
The specialist will also oversee operational aspects to ensure seamless execution. He/She will report to Senior Director, Omnichannel Customer Engagement
●Key Responsibilities:
・Strategic Development: Create and implement digital engagement strategies to enhance customer interaction and satisfaction across all digital touchpoints.
・Customer Journey Mapping: Analyze and map the customer journey to identify opportunities for improving the digital experience.
・Solution Development: Develop and optimize engaging digital solutions for websites, social media, email campaigns, and other digital platforms. Work with Content Teams to effectively incorporate Content strategies and operations.
・Digital Channel Management: Manage and enhance both owned, paid, and earned digital channels, ensuring a cohesive and seamless customer experience.
・Operational Oversight: Oversee the operational aspects of digital engagement, including resource allocation, project management, and process optimization.
・Performance Analysis: Monitor, analyze, and report on digital engagement metrics to evaluate the effectiveness of strategies and make data-driven improvements.
・Collaboration: Work closely with Omnichannel Orchestration and Business Integrator Teams, Central Marketing Teams, Brand Teams, Sales, and IT teams to ensure alignment and integration of digital strategies.
・Trend Identification: Stay updated on the latest digital technologies and trends to continuously improve engagement strategies.
・Customer Interaction: Address customer inquiries and feedback through digital platforms promptly and effectively.
・Team Management: Lead and manage a team and foster a culture of continuous improvement and innovation.
・Capability Development: Lead to develop digital customer engagement capabilities for this company(both HCP and Consumers)
経験・資格●Mandatory for Hiring
・Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
・Experience: Extensive experience in digital marketing, customer engagement (UX included), or a similar role, with operational management experiences.
・Skills: Strong understanding of digital trends and technologies, excellent communication and content creation skills, and proficiency in using digital analytics tools.
Native level Japanese & Business level English
・Attributes: Strategic thinker, detail-oriented, and able to lead and collaborate effectively in a fast-paced environment.
●Preferred Experiences
・Experience with omnichannel marketing strategies.
・Familiarity with customer relationship management (CRM) systems.
・Certification in digital marketing or related fields.
・People management experience
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