仕事内容＜職務内容/Job Responsibilities＞
【Organization Overview: 】
The Market Research team belongs to Customer Insights-Experience and Strategy, in the Marketing department, and is one of the core functions with Commercial analytics, Forecasting, and New Product Planning. This role is to provide an understanding of customer insights and market information based on the primary/secondary market research among customers (HCP, Patient, Payer, Co-medical, Caregiver).
Market research team usually partners with various cross functional teams depending on the project scope and objectives, such as Brand team, CEIT/MCE, Medical, CA, and also global/IBU to address to each of their business needs.
【Overall Job purpose】
Market researcher is expected to be a strategic partner as an“insight expert”who works with brand team and other subject matter experts to uncover customers’unmet needs and define marketing opportunities by the clear logic and prioritization.
The market researcher demonstrates a deep understanding of the needs of the customer and how the customer’s insights can be incorporated into the brand strategy to better select solutions that would boost the brand to thrive.
【Responsibilities:】
・Localization of global brand strategy (MOT, Patient journey, Message development etc.)
・Design the local executional plan (Segmentation, White card creation, DAC campaign etc.)
・Brand health assessment (basically, belief perspective)
・Business case assessment (input to forecast, analysis done by commercial analytics etc.)
・Launch readiness / Customer planning process
経験・資格Basic Requirements／必須経験やスキル:
[1] Bachelor’s degree
[2] Knowledge and experiences with marketing fundamentals (4Ps)
[3] Experiences in Market research or either Marketing with demonstrate fundamental knowledge of the role of primary/secondary data
[4] Experience in either healthcare industry or market research vender/professional firm
[5] Basic skills of Microsoft excel to use/read the cross tabulation
[6] Effective project management and execution skill
[7] Strong communication, presentation skills in the cross functional teams, and with Sr. leaderships
[8] Critical thinking, logical thinking, analytical ability, strategic thinking ability
[9] Problem solving skills (anticipate and resolve complex business problems, independently)
[10] Positive attitude, flexible for changes, aptitude to analyse from complex information to answer to‘why’
[11] Written and oral Japanese and English skills, both at business level and above.
Additional Skills/Preferences／望ましい経験やスキル:
Additional Information:
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【東証プライム上場 世界トップシェアを誇る製品を持つ総合化学メーカー（事業の中核を担う医療用医薬品メーカーへ出向）】 本社 営業統括部 営業企画・推進業務（マーケティング職）
【東証プライム上場 総合電機メーカー】 プロダクトマネジメント部 マーケティング担当
【世界的に人気を博すゲームキャラクターのプロデュース企業】 カードゲーム事業 企画部門
多くの人が待ち望み、誰も作れなかった新薬を高度な技術で生産し、世界市場に届けます。
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「ODMメーカー」として、業界の中で独自の事業展開をしていこうとしています。
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